The Custom Shop
Need a slow pitch rod for that 25-foot-deep patch reef? A spiral-wrapped flipping jig for deep cover bass? You name it, we can set you up.
Choose Your Build Level
Three tiers to match your style and budget. The only thing that changes is the labor costs.

Standard
Tools first, statements second
Simple decorative work with a few different colors, an open wrap, and guides with a little extra trim. Minimalist design with all the performance.
- Custom built for you
- Your physical dimensions
- Multiple color options
- Open wrap design
- Trimmed guides
- Lifetime warranty on defects

Advanced
Worth every penny
Real dyed abalone shell inlaid onto the rod, wrapped with complimentary colors. Or tiger wraps that look incredible. These rods get attention.
- Everything in Standard
- Real abalone shell inlay
- Tiger wrap options
- Complimentary color matching
- Guide wraps colored to match
- Premium finish
- Lifetime warranty on defects

Unlimited
Go nuts
Big decorative wraps with unlimited color palette, fading color changes, metal flake epoxy marbling, themed rods. The options are endless.
- Everything in Advanced
- Unlimited color palette
- Fading color changes
- Metal flake epoxy marbling
- Themed rod designs
- Custom artwork
- Lifetime warranty on defects
How It Works
Tell Us Your Vision
Contact us with your idea - from species you're targeting to colors you love. We'll help you figure out exactly what you need.
Design & Spec
We'll work with you on the specifications - length, power, action, and all the custom details that make it yours.
Build & Finish
Your rod is handcrafted with precision and care. Custom wraps, premium components, and a finish that lasts.
Deliver & Fish
Pick up or we'll ship it to you. Get out there and catch something. We stand behind every rod we build.
Ready to Start Your Custom Build?
Large orders receive a discount, guides and captains get the same treatment. We guarantee against defects.